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Strategic Management : A Competitive Advantage Approach, Concepts and Cases by Forest David, Fred David and Meredith David (2020, Hardcover)
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About this product
Product Identifiers
PublisherPearson Books
ISBN-100135173949
ISBN-139780135173947
eBay Product ID (ePID)14038266365
Product Key Features
Edition17
Book TitleStrategic Management : a Competitive Advantage Approach, concepts and Cases
Number of Pages672 Pages
LanguageEnglish
Publication Year2020
TopicStrategic Planning
IllustratorYes
GenreBusiness & Economics
AuthorForest David, Fred David, Meredith David
FormatHardcover
Dimensions
Item Length10.9 in
Item Width8.5 in
Additional Product Features
LCCN2018-037425
Dewey Edition23
Dewey Decimal658.4/012
Table Of ContentPART 1: OVERVIEW OF STRATEGIC MANAGEMENT 1. The Nature of Strategic Management PART 2: STRATEGY FORMULATION 2. Business Vision and Mission 3. The External Assessment 4. The Internal Assessment 5. Strategies in Action 6. Strategy Analysis and Choice PART 3: STRATEGY IMPLEMENTATION 7. Implementing Strategies: Management and Marketing Issues 8. Implementing Strategies: Finance and Accounting Issues PART 4: STRATEGY EVALUATION AND GOVERNANCE 9. Strategy Evaluation and Governance PART 5: KEY STRATEGIC MANAGEMENT TOPICS 10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility 11. Global and International Issues PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis
SynopsisFor undergraduate and graduate courses in strategic management. This ISBN is for the bound textbook, which students can rent through their bookstore. A practical, skills-oriented approach to strategic management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business. This title is also available digitally as a standalone Pearson eText , or via MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information., For undergraduate and graduate courses in strategic management. This ISBN is for the bound textbook, which students can rent through their bookstore. A practical, skills-oriented approach to strategic management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business. This title is also available digitally as a standalone Pearson eText, or via MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.
LC Classification NumberHD30.28.D385 2020
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