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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan (Hardcover, 2019)
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It's a simple and powerful equation that produces growth and success: They Ask, You Answer. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy.
- Buy it nowThey Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketi
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The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom-is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company-but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn't through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.Product Identifiers
PublisherJohn Wiley & Sons INC International Concepts
ISBN-139781119610144
eBay Product ID (ePID)14046611349
Product Key Features
Number of Pages352 Pages
Publication NameThey Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
LanguageEnglish
SubjectMarketing
Publication Year2019
TypeTextbook
AuthorMarcus Sheridan
FormatHardcover
Dimensions
Item Height229 mm
Item Weight644 g
Item Width161 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorMarcus Sheridan
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- 07 May, 2020
One of the best marketing books out there
Easy read but very informative book. A must read for those looking to really change their marketing approach. Marcus shares some great strategies.Verified purchase: YesCondition: New
