Marketing Management: European Edition by Gary Armstrong, Malcolm Goodman, Kevin Keller, Mairead Brady, Torben Hansen (Hardcover, 2019)

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item 1 Marketing Management: European Edition by Gary Armstrong, Malcolm Goodman, Kevin
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item 2 Marketing Management European Edition, Kevin Keller
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item 4 Marketing Management 9781292248448 | Brand New | Free UK Shipping
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item 5 Marketing Management 9781292248448 Kevin Keller - Free Tracked Delivery
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item 6 Marketing Management European Edition, Kevin Kelle
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item 7 orben Hansen - Kotler Marketing Managementp4 European Edition - Ne - N245z
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item 8 Kotler: Marketing Management_p4: European Editi. Kotler, Keller, Goodman, Br**
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item 9 Marketing Management: European Edition by Malcolm Goodman Hardcover Book
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About this product

Product Information

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home. * The inclusion of the work of prominent European academics. * A focus on the digital challenges for marketers. * An emphasis on the importance of creative thinking and its contribution to marketing practice. * New in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. A key text for both undergraduate and postgraduate marketing programmes.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9781292248448
eBay Product ID (ePID)
14046702770

Product Key Features

Author
Gary Armstrong, Malcolm Goodman, Kevin Keller, Mairead Brady, Torben Hansen
Publication Name
Marketing Management: European Edition
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2019
Type
Textbook
Number of Pages
840 Pages

Dimensions

Item Height
280 mm
Item Width
215 mm
Item Weight
1937 g

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Kevin Keller, Torben Hansen, Mairead Brady, Gary Armstrong, Malcolm Goodman

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