Marks of Excellence : The History and Taxonomy of Trademarks by Per Mollerup (2013, Hardcover)
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A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory.
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About this product
Product Identifiers
PublisherPhaidon Press, Incorporated
ISBN-100714864749
ISBN-139780714864747
eBay Product ID (ePID)148908785
Product Key Features
Edition2
Book TitleMarks of Excellence : the History and Taxonomy of Trademarks
Number of Pages296 Pages
LanguageEnglish
Publication Year2013
TopicGraphic Arts / Branding & Logo Design, Graphic Arts / Commercial & Corporate, Intellectual Property / Trademark, General
FeaturesRevised
IllustratorYes
GenreDesign, Art, Law
AuthorPer Mollerup
FormatHardcover
Dimensions
Item Height1.4 in
Item Weight77.1 oz.
Item Length12 in
Item Width10.2 in
Additional Product Features
Intended AudienceTrade
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