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Influencer by Helen Katz and T. Bettina Cornwell (2020, Trade Paperback)
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Cornwell and Katz go on to The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing.
- Buy it nowInfluencer: The Science Behind Swaying Others by Cornwell, T. Bettina
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-100367468492
ISBN-139780367468491
eBay Product ID (ePID)15046532656
Product Key Features
Number of Pages118 Pages
LanguageEnglish
Publication NameInfluencer
SubjectMarketing / General, E-Commerce / Internet Marketing, Commerce, Advertising & Promotion
Publication Year2020
TypeTextbook
Subject AreaBusiness & Economics
AuthorHelen Katz, T. Bettina Cornwell
FormatTrade Paperback
Dimensions
Item Weight16 oz.
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceCollege Audience
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