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Influencer by Helen Katz and T. Bettina Cornwell (2020, Trade Paperback)
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The influential are no longer only those with celebrity status but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves.
- Buy it nowCornwell - Influencer The Science Behind Swaying Others - New paperba - P555z
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-100367468492
ISBN-139780367468491
eBay Product ID (ePID)15046532656
Product Key Features
Number of Pages118 Pages
LanguageEnglish
Publication NameInfluencer
SubjectMarketing / General, E-Commerce / Internet Marketing, Commerce, Advertising & Promotion
Publication Year2020
TypeTextbook
Subject AreaBusiness & Economics
AuthorHelen Katz, T. Bettina Cornwell
FormatTrade Paperback
Dimensions
Item Weight16 oz.
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceCollege Audience
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