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Formula 1 in Camera: 1970-79 by Paul Parker (Hardcover, 2003)

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Product Description : This beautifully illustrated, deeply nostalgic book examines the evolution of the Grand Prix genre through one of its classic decades, when the sport moved into the increasingly commercial and hightech era. It is also the story of how sponsors took over the main identity of the teams, with the sport becoming global as the Englishspeaking drivers were joined by newcomers such as Emerson Fittipaldi, Ronnie Peterson, Jody Scheckter, Niki Lauda and Nelson Piquet.

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This heavily-illustrated, nostalgic book examines the evolution of Grand Prix motor racing through one of its classic decades, when the sport moved into the increasingly commercial and high-tech era. It is also the story of how sponsors took over the main identity of the teams, with the sport becoming globalized as the English-speaking drivers were joined by newcomers such as Emerson Fittipaldi, Ronnie Peterson, Jody Scheckter, Niki Lauda and Nelson Piquet. The book covers: the metamorphosis of Formula 1 from the gentlemanly post-war period into a increasingly high-dollar, high-tech era; the Gold Leaf and Yardley sponsorship deals and the all-important television coverage; the demise of genuine privateers and small teams such as Rob Walker and Hesketh, and the birth of William Grand Prix Engineering in 1978; wide tyres, aerodynamics and Chapman's ground-effects Lotus 79; innovations such as Tyrrell's six-wheeled P34 and the Brabham fan car ; and Dunlop, Goodyear, Firestone and Michelin - a study on success and failure.