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Discovering the Creative Industries Ser.: Marketing Strategy for the Creative and Cultural Industries by Bonita M. Kolb (2020, Trade Paperback)
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Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-100367419777
ISBN-139780367419776
eBay Product ID (ePID)15046587638
Product Key Features
Number of Pages324 Pages
LanguageEnglish
Publication NameMarketing Strategy for the Creative and Cultural Industries
Publication Year2020
SubjectIndustries / Service, Marketing / General, Business Aspects, General
TypeTextbook
AuthorBonita M. Kolb
Subject AreaArt, Business & Economics, Performing Arts
SeriesDiscovering the Creative Industries Ser.
FormatTrade Paperback
Dimensions
Item Weight20.5 oz.
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
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