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The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow by Ofer Mintz (Hardcover, 2022)
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ISBN-13: 9789811658679, 978-9811658679. Publisher: Springer Verlag, Singapore, Singapore.
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About this product
Product Information
This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book's solutions to navigate through and succeed in the post COVID-19 future.Product Identifiers
PublisherSpringer Verlag, Singapore
ISBN-139789811658679
eBay Product ID (ePID)15049962007
Product Key Features
SubjectMarketing
Publication Year2022
Number of Pages242 Pages
Publication NameThe Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow
LanguageEnglish
TypeTextbook
AuthorOfer Mintz
FormatHardcover
Dimensions
Item Height210 mm
Item Width148 mm
Additional Product Features
Country/Region of ManufactureSingapore
Title_AuthorOfer Mintz
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