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No Forms. No Spam. No Cold Calls : The Next Generation of Account-Based Sales and Marketing by Latané Conant (2022, Trade Paperback)

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No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing by Conant, Latané Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101119982871
ISBN-139781119982876
eBay Product ID (ePID)15057252406

Product Key Features

Edition2
Book TitleNo Forms. No Spam. No Cold Calls : the Next Generation of Account-Based Sales and Marketing
Number of Pages272 Pages
LanguageEnglish
Publication Year2022
TopicSales & Selling / Management, Marketing / General, Sales & Selling / General
GenreBusiness & Economics
AuthorLatané Conant
FormatTrade Paperback

Dimensions

Item Height0.7 in
Item Weight20 oz
Item Length9.9 in
Item Width6.9 in

Additional Product Features

Intended AudienceTrade
LCCN2022-030839
Dewey Edition23
Dewey Decimal658.804
Table Of ContentForeword v Introduction 1 Chapter A New Era of Sales and Marketing 15 Chapter 2 It's Time for CMOs to Play Offense 27 Chapter 3 Building the Customer-First Tech Stack 57 Chapter 4 Our Bold New Vision in Action 97 Chapter 5 The Modern Sales Organization 137 Chapter 6 Are You Ready to Break Through? 183 Afterword 243 About the Author 256 Index 257
SynopsisUnlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing , celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do. You'll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You'll also discover: Strategies for building a tech-stack that prioritizes your customers Ways for chief marketing officers to stop playing defense and go on offense Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities A can't-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.
LC Classification NumberHF5438.25.C6525 2023

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No Forms. No Spam. No Cold Calls.: The Next Generation of Account
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No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales
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No Forms No Spam No Cold Calls 6sense Account Based Marketing Sales + Workbook
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