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Entrepreneurial Small Business by Jerome Katz and Richard P. Green (2013, Hardcover)
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About this product
Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-100078029422
ISBN-139780078029424
eBay Product ID (ePID)160036158
Product Key Features
Number of Pages816 Pages
LanguageEnglish
Publication NameEntrepreneurial Small Business
SubjectEntrepreneurship, Small Business
Publication Year2013
TypeTextbook
Subject AreaBusiness & Economics
AuthorJerome Katz, Richard P. Green
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight65.5 Oz
Item Length11.1 in
Item Width8.6 in
Additional Product Features
Edition Number4
Intended AudienceCollege Audience
Dewey Edition22
Grade FromCollege Freshman
IllustratedYes
Dewey Decimal658.022
Grade ToCollege Freshman
Table Of ContentPart One: Entrepreneurs and Ideas: The Basis of Small Business Chapter 1: Small Business: Its Opportunities and Rewards Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies Chapter 3: Small Business Environment: Managing External Relations Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility Part Two: Small Business Paths & Plans Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship Chapter 6: Small Business Entry: Paths to Full-Time Entrepreneurship Chapter 7: Small Business Strategies: Imitation with a Twist Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly Part Three: Marketing in the Small Business Chapter 9: Small Business Marketing: Product and Pricing Strategies Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market Chapter 11: Small Business Distribution and Location Chapter 12: Marketing Plans: Saying How You'll Get Sales Part Four: Cash, Accounting, and Finance in the Small Business Chapter 13: Small Business Accounting: Projecting and Evaluating Performance Chapter 14: Cash: Lifeblood of the Business Chapter 15: Small Business Finance: Using Equity, Debt, and Gifts Chapter 16: Assets: Inventory and Operations Management Chapter 17: Small Business Protection: Risk Management and Insurance Part Five: Management and Organization in the Small Business Chapter 18: Legal Issues: Recognizing Your Small Business Needs Chapter 19: Human Resource Management: Small Business Considerations Chapter 20: Achieving Success in the Small Business
SynopsisEntrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
LC Classification NumberHD62.7.K385 2013
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Most relevant reviews
- 28 Aug, 2022
All I need to know is in this book.
Great book.Verified purchase: YesCondition: Pre-owned
- 28 Nov, 2017
Love this book
Looking to be an entrepreneur? This' the starter kit #101Verified purchase: YesCondition: Pre-owned
