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Content Marketing for Nonprofits : A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller (2013, Trade Paperback)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118444027
ISBN-139781118444023
eBay Product ID (ePID)160110448
Product Key Features
Book TitleContent Marketing for Nonprofits : A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Number of Pages432 Pages
LanguageEnglish
Publication Year2013
TopicNonprofit Organizations & Charities / General
IllustratorYes
GenreBusiness & Economics
AuthorKivi Leroux Miller
Book SeriesThe Jossey-Bass Nonprofit Guidebook Ser.
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight24.9 Oz
Item Length9.2 in
Item Width7 in
Additional Product Features
Intended AudienceTrade
LCCN2013-013519
Dewey Edition23
Series Volume Number20
Dewey Decimal658.8
SynopsisNonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100] nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better., Nonprofits are communicating more often and in more ways than ever before, but is anyone paying attention? In her followup to The Nonprofit Marketing Guide: HighImpact, LowCost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. You'll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside you'll find the following: Eyeopening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Uptodate guidance on communicating in a fastpaced, multichannel world How to make bigpicture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Realworld examples from 100+ nonprofits of all sizes and missions This book is your musthave guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better. "Content Marketing for Nonprofits is an incredibly enlightening read from top to bottom. Nonprofit professionals will find this book chockfull of important research, exciting ideas, and best of all, practical help. Kivi has unparalleled insights, and this book is a goto resource on my bookshelf!" Lindsay J. K. Nichols , communications director, GuideStar, Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
LC Classification NumberHD62.6.L46 2013
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