Picture 1 of 5
Stock photo
Picture 1 of 5
Stock photo
Marketing : An Introduction by Philip. Kotler and Gary Armstrong (1999, Trade Paperback)
T
Tom and Anthony Hardware (16609)
99% positive Feedback
Price:
US $2.00
Approximately£1.50
+ $30.59 postage
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Condition:
This comprehensive textbook on marketing is a great resource for students and professionals alike. With a focus on general marketing topics, the book covers everything from the basics of marketing to more advanced strategies and tactics.
- Buy it nowMarketing: An Introduction (5th Edition)
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-10013012771X
ISBN-139780130127716
eBay Product ID (ePID)16038280684
Product Key Features
Edition5
Book TitleMarketing : an Introduction
Number of Pages736 Pages
LanguageEnglish
Publication Year1999
TopicMarketing / General
IllustratorYes
GenreBusiness & Economics
AuthorPhilip. Kotler, Gary Armstrong
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight44.3 Oz
Item Length9.9 in
Item Width7.9 in
Additional Product Features
LCCN99-035215
Dewey Edition23
Dewey Decimal658.8
Table Of ContentI. UNDERSTANDING MARKETING AND THE MARKETING MANAGEMENT PROCESS. 1. Marketing in a Changing World: Creating Customer Value and Satisfaction. 2. Strategic Planning and the Marketing Process. II. ANALYZING MARKETING OPPORTUNITIES. 3. The Global Marketing Environment. 4. Marketing Research and Information Systems. 5. Consumer and Business Buyer Behavior. III. DEVELOPING MARKETING STRATEGY AND THE MARKETING MIX. 6. Market Segmentation, Targeting, and Positioning for Competitive Advantage. 7. Product and Services Strategies. 8. New-Product Development and Life-Cycle Strategies. 9. Pricing Products: Pricing Considerations and Strategies. 10. Distribution Channels and Logistics Management. 11. Retailing and Wholesaling. 12. Integrated Marketing Communications: Advertising and Public Relations. 13. Integrated Marketing Communications: Personal Selling and Sales Promotion. 14. Direct and On Line Marketing. IV. EXTENDING MARKETING. 15. The Global Marketplace. 16. Marketing and Society: Social Responsibility and Marketing Ethics. Appendix 1. Marketing Arithmetic. Appendix 2. Careers in Marketing. Glossary. Endnotes. Video Cases. Credits. Indices.
SynopsisFor courses in Principles of Marketing. This best selling, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. *Coverage of the latest trends, topics, and company profiles - Electronic commerce, data mining, data warehousing, brand strategies and profiles, mass customization, web-based marketing research. *New chapter on direct and online marketing (Ch. 14) - Explores the burgeoning use of Internet, database, and related technologies that promise to change the very nature of buying and selling. *New/updated Marketing at Work features - Highlights additional examples and important information throughout the text. *The latest marketing technologies - Incorporates dozens of new technology-oriented examples, features, and illustrations throughout the text., For courses in Principles of Marketing at four year and two year colleges. This accessible, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars (1) theory and concepts; (2) practices and applications; and (3) pedagogy cultivating an efficient, effective teaching and learning environment.
LC Classification NumberHF5415.K625 2000
All listings for this product
Be the first to write a review
