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Political Marketing : Principles and Applications by Robin Pettitt, Brian Conley, Vincent Raynauld, Jennifer Lees-Marshment and Edward Elder (2019, Trade Paperback)
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Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-100815353227
ISBN-139780815353225
eBay Product ID (ePID)16046522263
Product Key Features
Number of Pages266 Pages
LanguageEnglish
Publication NamePolitical Marketing : Principles and Applications
Publication Year2019
SubjectMarketing / General, Political Process / Campaigns & Elections, General
TypeTextbook
Subject AreaBusiness & Economics, Political Science
AuthorRobin Pettitt, Brian Conley, Vincent Raynauld, Jennifer Lees-Marshment, Edward Elder
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight18.4 oz.
Item Length9.2 in
Item Width7 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
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