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Political Marketing : Principles and Applications by Robin Pettitt, Brian Conley, Vincent Raynauld, Jennifer Lees-Marshment and Edward Elder (2019, Trade Paperback)
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It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. A new employability section on political marketing in the workplace;.
- Buy it nowPolitical Marketing: Principles and Applications by Lees-Marshment, Jennifer
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-100815353227
ISBN-139780815353225
eBay Product ID (ePID)16046522263
Product Key Features
Number of Pages266 Pages
LanguageEnglish
Publication NamePolitical Marketing : Principles and Applications
Publication Year2019
SubjectMarketing / General, Political Process / Campaigns & Elections, General
TypeTextbook
Subject AreaBusiness & Economics, Political Science
AuthorRobin Pettitt, Brian Conley, Vincent Raynauld, Jennifer Lees-Marshment, Edward Elder
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight18.4 oz.
Item Length9.2 in
Item Width7 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
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