Product Information
As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.Product Identifiers
PublisherNiggli Verlag
ISBN-139783721209822
eBay Product ID (ePID)16046539744
Product Key Features
Book TitleBi-Scriptual: Typography and Graphic Design with Multiple Script Systems
AuthorSascha Thoma, Timm Hartmann, Ben Wittner
FormatHardcover
LanguageEnglish
TopicWriting
Publication Year2018
Dimensions
Item Height320mm
Item Width240mm
Additional Product Features
Title_AuthorBen Wittner, Sascha Thoma, Timm Hartmann
Country/Region of ManufactureSwitzerland