Kotler Marketing Strategy in the Digital Age by Tiger Cao, Colllen Qiao, Milton Kotler and Sam Wang (2020, Trade Paperback)
STOCS UK (25971)
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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system.
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About this product
Product Identifiers
PublisherWorld Industries Scientific Publishing Co Pte LTD
ISBN-109811218382
ISBN-139789811218385
eBay Product ID (ePID)16046682618
Product Key Features
Book TitleKotler Marketing Strategy in the Digital Age
Number of Pages370 Pages
LanguageEnglish
TopicMarketing / General, E-Commerce / Internet Marketing, Commerce, International / Marketing
Publication Year2020
IllustratorYes
GenreBusiness & Economics
AuthorTiger Cao, Colllen Qiao, Milton Kotler, Sam Wang
FormatTrade Paperback
Dimensions
Item Weight0 oz.
Additional Product Features
Intended AudienceTrade
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