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D&AD. The Copy Book by D&AD (Hardcover, 2020)

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The Copy Book convinced me that everyone in business should study the art of copywriting. About the Author D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awardsthe industrys biggest and bestrewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

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In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.