This fluoride free toothpaste is excellent. Been using this brand for approx 3 years and my teeth are still in great condition (no fillings at 40YO). My children love the strawberry flavour, have been using it since they got teeth and their teeth are also in great condition.
Expensive but good toothpaste - the ONLY toothpaste my grand daughter will use. We live in a remote area and it is hard to get variety in shops, including this toothpaste. I noticed a single tube can be £7.95 online!!! While when our local chemist did have it in, it was only £2.99.