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Advertising Age Encyclopedia of Advertising by Karen Egolf and John McDonough (2002, Hardcover)

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About this product

Product Identifiers

PublisherRoutledge

ISBN-101579581722

ISBN-139781579581725

eBay Product ID (ePID)1628452

Product Key Features

Number of Pages2000 Pages

Publication NameAdvertising Age Encyclopedia of Advertising

LanguageEnglish

SubjectGeneral, Advertising & Promotion

Publication Year2002

TypeTextbook

AuthorKaren Egolf, John Mcdonough

Subject AreaReference, Business & Economics

FormatHardcover

Dimensions

Item Height1.3 in

Item Weight266.1 Oz

Item Length11.3 in

Item Width8.8 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2003-270744

Dewey Edition22

Reviews"This remarkably illustrated, three-volume work holdsconsiderable worthfor business historians and others... A rich treasure trove." -- Enterprise & Society "This excellent encyclopedia fills a significant gap." -- Library Journal, Best Reference Source 2003 "Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries." -- Booklist/RBB(starred review) "Represents a milestonein the scholarly treatment of advertising history... The first thing of its kind... Delightfullyrich detail can be found... Highlyrecommended. Academic, general, and professional readers." -- Choice, "This remarkably illustrated, three-volume work holds considerable worth for business historians and others... A rich treasure trove." -- Enterprise & Society "This excellent encyclopedia fills a significant gap." -- Library Journal, Best Reference Source 2003 "Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries." -- Booklist/RBB (starred review) "Represents a milestone in the scholarly treatment of advertising history... The first thing of its kind... Delightfully rich detail can be found... Highly recommended. Academic, general, and professional readers." -- Choice

TitleLeadingThe

Number of Volumes3 vols.

Volume NumberSet

IllustratedYes

Dewey Decimal659.1/03

Table Of ContentSelected Entries Include: * Absolut Vodka * British Airways* Censorship by Advertisers * Children: Targets of Advertising * Demographics * Eastman Kodak Company * Feminism, Impact of * Fuller & Smith & Ross, Inc. * Government Regulation * History: Pre-19th Century * Infomercial * Japan * Kraft Foods, Inc. * Logo * Music and Jingles * Negative Advertising * Outdoor Advertising * Package Design * Radio * Sex in Advertising * Typography * Volkswagen * Xerox Corporation * Yahoo! * And many more.

SynopsisThis encyclopedia includes some 600 illustrated entries on leading agencies worldwide, past and present and biographies of the most influential men and women in the field, and much more., For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

LC Classification NumberHF5801