About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-100073403210

ISBN-139780073403212

eBay Product ID (ePID)164633824

Product Key Features

Number of Pages720 Pages

LanguageEnglish

Publication NameLesikar's Business Communication: Connecting in a Digital World

SubjectBusiness Communication / General, Business Writing

Publication Year2013

TypeTextbook

AuthorKathryn Rentz, Paula Lentz

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight58.4 Oz

Item Length11.1 in

Item Width8.5 in

Additional Product Features

Edition Number13

Intended AudienceCollege Audience

LCCN2012-049183

Dewey Edition23

Grade FromCollege Freshman

IllustratedYes

Grade ToCollege Freshman

Dewey Decimal651.7

Table Of ContentPART ONE: INTRODUCTION Chapter 1: Understanding Workplace Communication Chapter 2: Communicating Across Cultures PART TWO: FUNDAMENTALS OF BUSINESS WRITING Chapter 3: Adapting Your Words to Your Readers Chapter 4: Constructing Clear Sentences and Paragraphs Chapter 5: Writing for a Positive Effect PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES Chapter 6: Developing Your Writing Process and Choosing the Best Form Chapter 7: Getting to the Point in Good-News and Neutral Messages Chapter 8: Maintaining Goodwill in Bad-News Messages Chapter 9: Making Your Case with Persuasive Messages and Proposals Chapter 10: Conducting a Winning Job Campaign PART FOUR: FUNDAMENTALS OF REPORT WRITING Chapter 11: Preparing Informative and Influential Business Reports Chapter 12: Choosing the Right Type of Report Chapter 13: Conducting Research for Decision Makers Chapter 14: Using Visuals to Make Your Point PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION Chapter 15: Communicating Effectively in Meetings and Conversations Chapter 16: Delivering Oral Reports and Business Speeches PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS Chapter 17: Leveraging Technology for Better Writing Chapter 18: Conveying Professionalism Through Correctness APPENDICES APPENDIX A - Corrections for the Self-Administered Diagnostic Test of Correctness APPENDIX B - Physical Presentation of Letters, Memos, and Reports APPENDIX C - General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting APPENDIX D - Grading Codes and Checklists: Messages and Reports APPENDIX E - Documentation and the Bibliography

SynopsisThis 13th edition of Lesikar's Business Communication: Connecting in a Digital World , by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

LC Classification NumberHF5721.L37 2014

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by 25r3mPe-TyW@Deleted
10 Jan, 2017
Bought for my daughter's class requirement
This is the book and edition that the school wanted. My daughter will use this and it is too early to grade it. Ask me again in four months.
Verified purchase: YesCondition: New