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Tourism : The Business of Hospitality and Travel by Cathy H. C. Hsu, Roy A. Cook and Joseph J. Marqua (2013, Hardcover)

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About this product

Product Identifiers

PublisherPearson Education
ISBN-100133113531
ISBN-139780133113532
eBay Product ID (ePID)168281116

Product Key Features

Number of Pages408 Pages
Publication NameTourism : the Business of Hospitality and Travel
LanguageEnglish
Publication Year2013
SubjectIndustries / Hospitality, Travel & Tourism
TypeTextbook
Subject AreaBusiness & Economics
AuthorCathy H. C. Hsu, Roy A. Cook, Joseph J. Marqua
FormatHardcover

Dimensions

Item Height1 in
Item Weight28.6 Oz
Item Length10.7 in
Item Width8.5 in

Additional Product Features

Edition Number5
Intended AudienceCollege Audience
LCCN2013-014668
Dewey Edition23
Dewey Decimal910.68
Table Of ContentPART I: THE TRAVELING PUBLIC AND TOURSIM PROMOTERS 1. Introducing the World's Largest Industry, Tourism 2. Marketing to the Traveling Public 3. Delivering Quality Tourism Services 4. Bringing Travelers and Tourism Service Suppliers Together Integrative Cases 5. Capturing Technologies Competitive Advantages PART II: TOURISM SERVICE SUPPLIERS 6. Transportation 7. Accommodations 8. Food and Beverage 9. Attractions and Entertainment 10. Destinations Integrative Cases PART III: THE SERVICE AND HOSPITALITY ENVIRONMENT 11. Economic and Political Impacts of Tourism 12. Environmental and Social/Cultural Impacts of Tourism 13. Exploring the Future of Tourism Integrative Cases 14. Sustaining Tourism's Benefits
SynopsisTourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
LC Classification NumberG155.A1.C674 2013

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Tourism : The Business of Hospitality and Travel Hardcover
item 1 Tourism : The Business of Hospitality and Travel Hardcover
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Tourism: The Business of Hospitality and Travel (5th Edition) by Cook, Roy A.
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Tourism: The Business of Hospitality and - Paperback, by Cook Roy A. - Good
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TOURISM: THE BUSINESS OF HOSPITALITY AND TRAVEL (5TH By Roy A. Cook & Cathy H.
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Tourism by Roy Cook DBA
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Tourism: The Business of Hospitality and Travel (5th Edition) by Cook, Roy A.,
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