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Asae/Jossey-Bass Ser.: End of Membership As We Know It : Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek (2013, Hardcover)
Archives Books Inc (138975)
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No markings. Opened in 1989, Online Since 1995.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100880343435
ISBN-139780880343435
eBay Product ID (ePID)168318110
Product Key Features
Number of Pages128 Pages
Publication NameEnd of Membership As We Know It : Building the Fortune-Flipping, Must-Have Association of the Next Century
LanguageEnglish
Publication Year2013
SubjectLeadership, General, Nonprofit Organizations & Charities / General, Organizational Development
TypeTextbook
AuthorSarah L. Sladek
Subject AreaBusiness & Economics
SeriesAsae/Jossey-Bass Ser.
FormatHardcover
Dimensions
Item Height0.6 in
Item Weight12.8 Oz
Item Length9.3 in
Item Width6.3 in
Additional Product Features
Intended AudienceScholarly & Professional
Dewey Edition23
TitleLeadingThe
Dewey Decimal658.4
SynopsisThe era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead as author Sarah Sladek so eloquently argues in The End of Membership As We Know It. But you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community., How new membership models can help associations survive and thrive in today's evolving environment The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century , Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community. The End of Membership As We Know It explains: How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.
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