Long Lasting Hair Color: Get beautiful color from L'Oral Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
I have been using this product for years and I get compliments regularly on my hair. It doesn't turn my hair red or black (which my hair is prone to do with other brands of hair color) and it really does add highlights and it looks completely natural. I'm so happy LOreal makes this product!