My 2 year old loves it, he plays with it, hugs it, he even spilt milk all over it, and is still working. Battery compartment well hidden. Easy to use, loud sound.
I bought this for my husband to play with (eventually) when our little daughter is a bit older. It was a hit! We thought she might be scared of it at first but that hasn't been the case. I particularly like the range of things it can say as it keeps an element of surprise going, something you can't always say for a toy!