The E.L.F. Power Grip Primer + Niacinamide is a vegan gel-based face primer designed to provide medium coverage. It is formulated with 4% Niacinamide to brighten, hydrate, and smoothen the skin, giving a natural finish. This primer comes in a tube packaging with dimensions of 24 x 40 x 145 millimetres and a weight of 40g. Made in the United States by e.l.f. Beauty, this product is suitable for all skin types and is ideal for those looking for a cruelty-free and vegan makeup option.