No Small Change : Why Financial Services Needs a New Kind of Marketing by Lucian Camp and Anthony Thomson (2018, Hardcover)

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Now they've put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101119378036
ISBN-139781119378037
eBay Product ID (ePID)17046641008

Product Key Features

Number of Pages320 Pages
Publication NameNo Small Change : Why Financial Services Needs a New Kind of Marketing
LanguageEnglish
Publication Year2018
SubjectMarketing / Industrial, Finance / General, Industries / Financial Services
TypeTextbook
Subject AreaBusiness & Economics
AuthorLucian Camp, Anthony Thomson
FormatHardcover

Dimensions

Item Height1.2 in
Item Weight20.8 oz.
Item Length9.1 in
Item Width6.1 in

Additional Product Features

Intended AudienceScholarly & Professional

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