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Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs by Steven A. Eggland, Jerry W. Gilley (Hardcover, 1992)
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About this product
Product Information
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.Product Identifiers
PublisherJohn Wiley & Sons INC International Concepts
ISBN-139781555424022
eBay Product ID (ePID)17046645156
Product Key Features
Number of Pages264 Pages
LanguageEnglish
Publication NameMarketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs
Publication Year1992
SubjectManagement
TypeTextbook
AuthorSteven A. Eggland, Jerry W. Gilley
FormatHardcover
Dimensions
Item Height229 mm
Item Weight558 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorJerry W. Gilley, Steven A. Eggland
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