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Franchising Your Business - The Keys to Success by Len Rainford (Paperback, 2019)

World of Books Ltd (10346530)

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Author:Rainford, Len. Book Binding:Paperback / softback. Publisher:Franchise Specialist. Passage into Light (The Russians): Re., Pella, Judith. The feel-good place to buy books. In 2002, World of Books was founded on an ethos to do good, protect the planet, and support charities by enabling more goods to be reused.

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Franchising your Business - The Keys to Success, is targeted at (prospective) franchisors. It provides useful information on how to avoid unforeseen pitfalls when operating a franchise business. This book is a source of knowledge on how to determine if a business can be franchised. It contains guidelines on how to be a successful franchisor, covering diverse aspects such as the characteristics of a good franchisor, the responsibilities of a franchisor, what a franchisor can expect from his/her franchisees, and how to determine if franchising is a good way to grow a business. This book reveals the two sides of the coin in franchising. In addition to focusing on the benefits of franchising, the book also covers the drawbacks of franchising a business. The exercises, activities and case studies enable independent reflections and learning.