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Services Marketing: People, Technology, Strategy (Ninth Edition) by Jochen Wirtz and Christopher Lovelock (2021, Trade Paperback)
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ISBN-13: 9781944659820, 978-1944659820. Services Marketing: People, Technology, Strategy (Ninth Edition) Author(s): Jochen Wirtz, Christopher Lovelock. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
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About this product
Product Identifiers
PublisherWorld Industries Scientific Publishing Co Pte LTD
ISBN-10194465982X
ISBN-139781944659820
eBay Product ID (ePID)17049048720
Product Key Features
Book TitleServices Marketing: People, Technology, Strategy (Ninth Edition)
Number of Pages600 Pages
LanguageEnglish
TopicIndustries / Service, Marketing / General, Commerce, International / Marketing
Publication Year2021
IllustratorYes
GenreBusiness & Economics
AuthorJochen Wirtz, Christopher Lovelock
FormatTrade Paperback
Dimensions
Item Weight0 oz.
Additional Product Features
Intended AudienceTrade
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