Data-Driven Customer Engagement : Mastering MarTech Strategies for Success by Ralf Strauss (2024, Hardcover)

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ISBN-13: 9783031642944, 978-3031642944. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices.

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Product Identifiers

PublisherSpringer
ISBN-103031642945
ISBN-139783031642944
eBay Product ID (ePID)17083236886

Product Key Features

FormatHardcover
Number of PagesXxvii, 332 Pages
IllustratorYes
TopicManagement Information Systems, E-Commerce / Internet Marketing, Information Management, Commerce
LanguageEnglish
Book TitleData-Driven Customer Engagement : Mastering Martech Strategies for Success
Publication Year2024
AuthorRalf Strauss
GenreComputers, Business & Economics

Dimensions

Item Width6.1 in
Item Length9.3 in

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