Play Nice : The Rise, Fall, and Future of Blizzard Entertainment by Jason Schreier (2024, Hardcover)
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But when Blizzard cancelled a buzzy project in 2013 it gave Bobby Kotick the infamous CEO of corporate parent Activision the excuse he needed to start cracking down on Blizzards proud autonomy. Led by executives from McKinsey and Procter amp; Gamble Activision began invading Blizzard from the inside.
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About this product
Product Identifiers
PublisherGrand Central Publishing
ISBN-101538725428
ISBN-139781538725429
eBay Product ID (ePID)17083316004
Product Key Features
TopicProgramming / Games, Industries / Computers & Information Technology, Video & Electronic, Industries / Entertainment
Publication Year2024
GenreComputers, Games & Activities, Business & Economics
Number of Pages384 Pages
AuthorJason Schreier
FormatHardcover
LanguageEnglish
Book TitlePlay Nice : the Rise, Fall, and Future of Blizzard Entertainment
Dimensions
Item Length9.3 in
Item Width6.4 in
Item Height1.2 in
Item Weight20 oz
Additional Product Features
Intended AudienceTrade
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