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Fan Factor : 25 Slam Dunk Secrets to Engage Customers, Increase Referrals and Boost Sales by Meredith Oliver (2013, Trade Paperback)

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THE FAN FACTOR: 25 SLAM DUNK SECRETS TO ENGAGE CUSTOMERS, INCREASE REFERRALS AND BOOST SALES By Meredith Oliver.

About this product

Product Identifiers

PublisherMeredith Communications

ISBN-100984868453

ISBN-139780984868452

eBay Product ID (ePID)175280248

Product Key Features

Edition2

Book TitleFan Factor : 25 Slam Dunk Secrets to Engage Customers, Increase Referrals and Boost Sales

Number of Pages242 Pages

LanguageEnglish

TopicSales & Selling / Management, Marketing / General, Customer Relations, Web / Social Media, E-Commerce / Internet Marketing, Advertising & Promotion

Publication Year2013

GenreComputers, Business & Economics

AuthorMeredith Oliver

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight11.7 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

TitleLeadingThe

SynopsisStop losing sales due to boring marketing! In this age of liking, following, texting and tweeting, consumers today are overwhelmed with an avalanche of sales and marketing messages. In this expanded and updated second edition of The Fan Factor you will learn 25 slam dunk secrets to engage your customers, increase referrals and boost sales. Learn how to attract new customers with viral marketing, engage existing customers with humor and value added information and convert prospects using persuasive fan testimonials. Social media is a vital business marketing tool IF used correctly! With The Fan Factor you can learn how to create a social media strategy, execute it using in-house and outsource resources and measure the effectiveness of your efforts. Practical, fun, educational and timely, The Fan Factor is the ultimate reference book on social media marketing for business.