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Selling The Invisible: A Field Guide to Modern Marketing by Harry Beckwith (Paperback, 2012)
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Author:-Harry Beckwith.
- Buy it nowSelling The Invisible: A Field Guide to Modern Marketin - Paperback NEW Harry Be
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About this product
Product Information
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; and Seeing the Forest Around the Falling Trees.Product Identifiers
PublisherLittle, Brown & Company
ISBN-139780446672313
eBay Product ID (ePID)176258554
Product Key Features
Number of Pages256 Pages
LanguageEnglish
Publication NameSelling the Invisible: a Field Guide to Modern Marketing
Publication Year2012
SubjectBusiness
TypeTextbook
AuthorHarry Beckwith
FormatPaperback
Dimensions
Item Height190 mm
Item Weight200 g
Item Width130 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorHarry Beckwith
