Exploring Public Relations by Ralph Tench, Liz Yeomans (Paperback, 2013)

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Dive into the world of public relations with "Exploring Public Relations" by Ralph Tench and Liz Yeomans, a comprehensive paperback that delves into the intricacies of this dynamic field. Published in 2013 by Pearson Education The Limited, this textbook is an essential resource for students and professionals alike, offering insightful perspectives on public relations in the context of marketing, social research, and social proficiencies. Boasting 600 pages of rich content, this scholarly work is presented in clear, fluent English and comes to you from the United Kingdom. Measuring 266 mm in height and 196 mm in width, with an ISBN-13 of 9780273757771, this textbook is a substantial addition to any academic collection, weighing in at a robust 1086 g.

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Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject.

Product Identifiers

PublisherPearson Education The Limited
ISBN-139780273757771
eBay Product ID (ePID)176283972

Product Key Features

Publication NameExploring Public Relations
SubjectMarketing
Publication Year2013
TypeTextbook
FormatPaperback
AuthorRalph Tench, Liz Yeomans
Number of Pages600 Pages

Dimensions

Item Height266 mm
Item Weight1086 g
Item Width196 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

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