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Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers; GM, Ford, and Chrysler by Bill Vlasic (Hardback)

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Product Description : Once Upon a Car: The Fall and Resurrection of America's Big Three AutomakersGM, Ford, and Chrysler," Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eyeopening, richly anecdotal work is more than a riveting and insightful business history. It offers a cleareyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies