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The Business Book: Big Ideas Simply Explained by DK (Hardcover, 2014)
Postscript Books (33107)
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About this product
Product Information
An innovative and accessible guide to business, management and commerce You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise. The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix. Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's tipping point or Michael Porter's five forces . It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage. Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.Product Identifiers
PublisherDorling Kindersley LTD
ISBN-139781409341260
eBay Product ID (ePID)176457282
Product Key Features
Number of Pages352 Pages
Publication NameThe Business Book: Big Ideas Simply Explained
LanguageEnglish
SubjectBusiness
Publication Year2014
TypeTextbook
AuthorDk
SeriesBig Ideas
FormatHardcover
Dimensions
Item Height237 mm
Item Weight1152 g
Item Width204 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorDk
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- 12 Jan, 2021
Excellent book
It's is really nice book I loved it👍Verified purchase: YesCondition: New
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