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Public Relations Cases by Darrell C. Hayes and Jerry A. Hendrix (2009, Trade Paperback)

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Product Description : Intended for the public relations case studies course may also be used in advanced public relations and public relations management courses offered at the juniorsenior level and often serves as a capstone of the public relations sequence This course is generally required for PR majors and minors This course can be found in departments of journalism mass communication and marketing and is offered primarily at fouryear colleges and universities