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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk (Hardcover, 2013)

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Product Information

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the right hook -their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing-patiently engaging with customers to build the relationships crucial to successful social media campaigns-want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Product Identifiers

PublisherHarperCollins INC International Concepts
ISBN-10006227306x
ISBN-139780062273062
eBay Product ID (ePID)176505165

Product Key Features

Number of Pages224 Pages
Publication NameJab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
LanguageEnglish
SubjectBusiness, Economy & Industry, Business
Publication Year2013
TypeTextbook
AuthorGary Vaynerchuk
Subject AreaSales & Marketing
FormatHardcover

Dimensions

Item Height232 mm
Item Weight816 g
Item Width187 mm
Height232mm
Width187mm
Weight816g

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorGary Vaynerchuk
Spine20mm

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Jab, Jab, Jab, Right Hook A Hardback Marketing Guide for Busin | Vaynerchuk Gary
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  • by makshpach_0
    03 Oct, 2024

    Irrelevant

    I think it's a bit irrelevant now, book a bit to old to learn about social media marketing

    Verified purchase: YesCondition: Pre-owned

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