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Schriften Zum Europäischen Management Ser.: Direct-Mail-Couponing : Eine Empirische Untersuchung der Langfristigen Absatzwirkung by Thomas Kaiser (2013, Trade Paperback)
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ISBN-13: 9783658031053, 978-3658031053. Dabei eignen sich Coupons [url] zur kurzfristigen Steigerung des Absatzes. Die langfristigen Folgen des Coupon-Einsatzes sind bisher hingegen weitestgehend unklar.
- Buy it nowDirect-Mail-Couponing - 9783658031053
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About this product
Product Identifiers
PublisherSpringer Fachmedien Wiesbaden Gmbh
ISBN-103658031050
ISBN-139783658031053
eBay Product ID (ePID)176689973
Product Key Features
Number of PagesXvii, 299 Pages
Publication NameDirect-Mail-Couponing : Eine Empirische Untersuchung Der Langfristigen Absatzwirkung
LanguageGerman
Publication Year2013
SubjectMarketing / General
TypeTextbook
Subject AreaBusiness & Economics
AuthorThomas Kaiser
SeriesSchriften Zum Europäischen Management Ser.
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight16 oz.
Item Length8.3 in
Item Width5.8 in
Additional Product Features
Intended AudienceScholarly & Professional
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