Guerrilla Marketing for Artists: Build a Bulletproof Art Career to Thrive in Any Economy by Barney Davey (Paperback / softback, 2013)
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Defining what you want to achieve in your art career. Last, and certainly not least, making your career thrive and live up to your aspirations for it. Guerrillas never fight wars. Instead, they focus on winning one small tactical victory after another.