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Subliminal: The New Unconscious and What it Teaches Us by Leonard Mlodinow (Paperback, 2014)

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Employing his trademark wit and his lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self, increasing our understanding of how the human mind works, and how we interact with friends, strangers, spouses and coworkers.

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One of the world's most respected science writers reveals the all-pervading influence of the subconscious In Subliminal Leonard Mlodinow reveals the incredible hidden power of our unconscious, and how it shapes our experience of the world. We are only aware of 5% of what's going on in our brain. Almost everything we do - who we marry, how we interact with friends and colleagues, who we vote for, how we handle money, even what we think we remember about our past - is largely driven by the mind's subliminal processes and not by our conscious awareness, as we have long believed. Here Mlodinow unravels the subliminal self, showing us how the human mind really works.