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Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard (Paperback, 2006)

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Product Description : Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.A newly revised edition of Let My People Go Surfing is available now.

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Product Information

The founder and owner of Patagonia, Inc., one of the world's most inspiring companies, relates his story and the core philosophies that have sustained his company, renowned for its maverick innovation and long-term responsibility to the environment.

Product Identifiers

PublisherPenguin Paperbacks, Penguin Books LTD

ISBN-100143037838

ISBN-139780143037835

eBay Product ID (ePID)177094701

Product Key Features

AuthorYvon Chouinard

FormatPaperback

LanguageEnglish

TopicBiographies & Autobiographies

GenreAutobiography: General

Additional Product Features

Place of PublicationLondon

Content NoteIllustrations, Unspecified

Author BiographyYvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.

Date of Publication01/09/2006

Country of PublicationUnited Kingdom