Hitting the Sweet Spot : The Consumer Insight Classic! by Lisa Fortini-Campbell (2001, Trade Paperback)

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Action & Adventure. second hand – good. We try to assess the precise condition of the products as objectively as possible. Children & Family. Jacket, cover and booklet may have just slight signs of usage but are not marked or annotated.

About this product

Product Identifiers

PublisherRoutledge
ISBN-101887229094
ISBN-139781887229098
eBay Product ID (ePID)179200861

Product Key Features

Number of Pages272 Pages
Publication NameHitting the Sweet Spot : the Consumer Insight Classic!
LanguageEnglish
Publication Year2001
SubjectConsumer Behavior, General
TypeTextbook
AuthorLisa Fortini-Campbell
Subject AreaBusiness & Economics
FormatTrade Paperback

Dimensions

Item Weight12.8 oz.
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Edition Number2
Intended AudienceCollege Audience
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