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Principles of Marketing by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel F. Piercy (2013, Trade Paperback)

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This European edition of "Principles of Marketing" is a comprehensive textbook written by Gary Armstrong, Nigel Piercy, Philip Kotler, and Lloyd C. Harris. It covers various aspects of business, accounting, and vocational marketing. The book is in paperback format, with a height of 274mm and width of 208mm, and weighs 1440g. It has 716 pages, and is published by Pearson Education The Limited.The book is an excellent resource for students and professionals interested in marketing, business, economy, and industry. It provides detailed insights into the subject matter, with clear explanations, diagrams, and case studies. Whether you are a beginner or an advanced student, this textbook is a must-have for anyone interested in studying marketing.

About this product

Product Identifiers

PublisherPearson Education, The Limited
ISBN-100273742973
ISBN-139780273742975
eBay Product ID (ePID)179384764

Product Key Features

Edition6
Book TitlePrinciples of Marketing
Number of Pages716 Pages
LanguageEnglish
Publication Year2013
TopicMarketing / General
FeaturesRevised
IllustratorYes
GenreBusiness & Economics
TypeTextbook
AuthorPhilip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel F. Piercy
FormatTrade Paperback

Dimensions

Item Height1.1 in
Item Weight50.8 oz.
Item Length10.8 in
Item Width8.2 in

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    06 Oct, 2021

    Principle of Marketing

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    Perfect

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