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Principles of Marketing by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel F. Piercy (2013, Trade Paperback)

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Product Identifiers

PublisherPearson Education, The Limited
ISBN-100273742973
ISBN-139780273742975
eBay Product ID (ePID)179384764

Product Key Features

Edition6
Book TitlePrinciples of Marketing
Number of Pages716 Pages
LanguageEnglish
Publication Year2013
TopicMarketing / General
FeaturesRevised
IllustratorYes
GenreBusiness & Economics
TypeTextbook
AuthorPhilip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel F. Piercy
FormatTrade Paperback

Dimensions

Item Height1.1 in
Item Weight50.8 oz.
Item Length10.8 in
Item Width8.2 in

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