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Competitive Strategies: Managing the Present, Imagining the Future by E. Valdani, A. Arbore (Hardcover, 2012)

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Competitive Strategies : Managing the Present, Imagining the Future, Hardcover by Valdani, Enrico; Arbore, Alessandro, ISBN 0230301649, ISBN-13 9780230301641, Brand New, Free P&P in the UK This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position.