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Generating Breakthrough New Product Ideas : Feeding the Innovation Funnel by Scott J. Edgett and Robert G. Cooper (2009, Hardcover)

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Product Description : Companies are experiencing a shortage of gamechanging ideas that drive growth. This is a how to book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to feed your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stagegate.com