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Strategic Management by Richard Robinson and John Pearce (2014, Hardcover)
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The book, published by McGraw-Hill Education in 2014, is in its second edition and has 880 pages.
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100077862511
ISBN-139780077862510
eBay Product ID (ePID)180443328
Product Key Features
Number of Pages880 Pages
LanguageEnglish
Publication NameStrategic Management
Publication Year2014
SubjectManagement, Strategic Planning
TypeTextbook
Subject AreaBusiness & Economics
AuthorRichard Robinson, John Pearce
FormatHardcover
Dimensions
Item Height2.2 in
Item Weight61.9 Oz
Item Length10.1 in
Item Width8.2 in
Additional Product Features
Edition Number14
Intended AudienceCollege Audience
LCCN2013-050869
Dewey Edition22
Grade FromCollege Freshman
IllustratedYes
Dewey Decimal658.4/012
Grade ToCollege Freshman
Table Of ContentPART ONE: Overview of Strategic Management Chapter 1: Strategic Management PART TWO: Strategy Formulation Chapter 2: Company Mission Chapter 3: Corporate Social Responsibility and Business Ethics Chapter 4: The External Environment Chapter 5: The Global Environment Chapter 6: Internal Analysis Chapter 7: Long-Term Objectives and Strategies Chapter 8: Business Strategy Chapter 9: Multibusiness Strategy PART THREE: Strategy Implementation, Control, and Innovation Chapter 10: Implementation Chapter 11: Organizational Structure Chapter 12: Leadership and Culture Chapter 13: Strategic Control Chapter 14: Innovation and Entrepreneurship PART FOUR: Cases SHORT CASES 1. Bristol Myers Squibb's Growth 2. Competing for NYs Best Lobster Roll 3. J.C. Penny's Uncertain Turnaround 4. Livestrong: Cycling Around Lance Armstrong 5. Southern New Hampshire University 6. WalMart Online: What to do about Amazon.com 7. Wells Fargo's Remarkable Ascent 8. Wendy Aust: Senior Strategy Analyst, Global Strategy Advantage TRADITIONAL CASES: 9. Absolute Vodka 10. Amazon.com: Retailing Giant to High Tech Player? 11. Apple vs. Samsung: IP & Smartphone Patent Wars 12. APEI (A) and APEI (B) 13. Apollo Group: Univ. of Phoenix 14. Barnes & Noble, Inc. 15. Blue Nile Diamond 16. BMW of N. Amr: Dream It! Build It! Drive It! 17. Cargill 18. Chipotle 19. Delta Airlines and the Trainer Refinery 20. Global Oil & Gas Industry 21. Good Hotel 22. Google Acquisition of Motorola Mobily 23. Lagunitas Brewing Co. 24. Leica Camera: A "Boutique" Firm Faces a World 25. Louis Vuitton 26. Movie Exhibition Industry 2013 27. Netflix (A): The Rebranding and Price Increase Debacle 28. Netflix (B): A Strategic Pivot of Mythic Proportion 29. Volvo &Geely 30. Yahoo: Marissa Mayer's Challenge
SynopsisContemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management , 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street - in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.
LC Classification NumberHD30.28.P3395 2015
