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Targeting Uplift : An Introduction to Net Scores by Igor Schnakenburg, Tobias von Martens and René Michel (2020, Trade Paperback)
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ISBN-13: 9783030226275, 978-3030226275. The target audience primarily includes data scientists, especially researchers and practitioners in predictive modeling and scoring, mainly, but not exclusively, in the marketing context.
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About this product
Product Identifiers
PublisherSpringer International Publishing A&G
ISBN-103030226271
ISBN-139783030226275
eBay Product ID (ePID)18046582202
Product Key Features
Book TitleTargeting Uplift : an Introduction to Net Scores
Publication Year2020
FormatTrade Paperback
LanguageEnglish
IllustratorYes
AuthorIgor Schnakenburg, Tobias Von Martens, René Michel
GenreComputers, Business & Economics
TopicManagement Information Systems, Databases / Data Mining, Statistics
Number of PagesXxxii, 352 Pages
Dimensions
Item Length9.3 in
Item Weight20.7 oz.
Item Width6.1 in
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